Today, it is hard to overstate the role and effect of personalized marketing. Forbes 50 statistics speak volumes about the huge potential of this marketing strategy. It has made about 92% of customers want to add more items to their shopping carts. The Instapage statistics are just as telling: non-personalized pages have discouraged about 74% of potential customers from buying a good thing.
Selling on Shopify is not an exclusion. Personalization helps retailers cater to customers’ requirements and boost sales. New apps and technologies prompt Shopify ecommerce businesses to develop and use more advanced personalization & engagement techniques.
WHY SHOULD SHOPIFY STORES USE PERSONALIZATION TOOLS?
Personalization can turn shopping into a kind of exciting game. It makes customers want to place larger orders and stay with you for a lifetime. You can enhance your investment potential and clientele. Meanwhile, the new tools will help you reduce advertising costs because personalized advertising allows you to target customers’ specific needs. Thus you can enhance customer experience and therefore customer satisfaction.
Shopify has created an inviting and convenient environment for third-party apps and marketing tools. It is calibrated to integrate a variety of apps and provides ample ground for companies to thrive on.
However, there are dozens of Apps, you won’t just have enough time to try them all so we prepared our featured Apps for personalization.
SHOPIFY PERSONALIZATION APPS & USE CASES
Personalized recommendation Quiz by Revenue Hunt
Ecommerce tends to use product recommendation quiz apps that collect information about customers’ appreciations, preferences, and traits. Based on this information, they generate ideas and advise customers to try a particular product. For example, you can submit your picture and data concerning your waistline, weight, color preferences, etc. The app will analyze this information, draw conclusions, and show you a product that is currently available and fits your taste and body better.
When can a product recommendation app help?
Some stores offer extremely broad selections of items, and customers have difficulty choosing the most suitable one. Most online stores use the quiz in the following cases:
● When a store offers a very diverse and rich collection
● When one product has many alternatives and a customer has to choose the most suitable one
● When a customer is pressed for time and has to make a quick decision
● When a customer is not sure about his/her preferences
This product recommendation quiz app embraces a spectrum of product categories, which include (to name a few):
• Clothing and shoes
• Jewelry and accessories
• Cosmetics and perfumes
• Sports and recreation
• Vitamins, supplements, and nutrition
EasyTry Virtual Try-On App
Virtual Try-On is a technology, which enables customers to try on a piece of clothes, jewelry, shoes, etc., without physically doing so. All they need is to pick a product and upload one their photo.
EasyTry is a Shopify-native extension with simple integration. After installing and choosing garments with virtual try-on, your customers can upload images to your page and see how well an item looks on them. EasyTry Showcase demo is available on YouTube.
EasyTry virtual fitting try-on allows your customers to virtually try-on items, style outfits and purchase with confidence. It boosts ecommerce conversions, customer engagement and reduces return rates. Everything is working in cloud so you don’t overload your website and don’t need even developers to integrate it.
Customer review tools
A product review is the very first thing a customer relies on before buying a product. Reviews come from manufacturers and customers, who have experience of using a product.
With the abundance of products and reviews out there, one needs a tool that would collect customer feedback and reviews.
Yotpo is a popular product review tool that integrates with Shopify, Google, Facebook, and other popular online stores and social media.
As customers share feedback and reviews, the tool arranges them in a user-friendly and consecutive fashion. Readability and availability are key elements of success for any online business. Yotpo and Nosto (a behavior-based product recommendation tool) are there to group information about available products based on reviews and customer behavior. They create social proof of the high quality of your products and are always ready to help customers to make the right decision.
MARKETING AUTOMATION TOOLS
Marketing automation is an integral element of personalized marketing. These tools are highly advanced and use a variety of audience targeting strategies. Email marketing enables businesses to run campaigns that involve direct communication with potential and/or existing customers.
There are email marketing tools that are compatible with Shopify. They differ in functionality and features. Whatever tool you choose, should suit your specific goals and needs. If you are running a small business, basic functionality may be enough. If you are planning to expand, you’d better use a more advanced tool with a broader array of functions and features.
Omnisend offers a basic set of marketing automation functions. It features simple campaign plugins, templates, and marketing automation workflows. These help to segment customers based on their shopping habits and behavior and send personalized emails. The platform boasts a user-friendly interface, so you will have zero difficulty creating email templates. Many retailers using Omnisend report a significant increase in conversion rates and revenues.
Klaviyo is more advanced and sophisticated than Omnisend. It offers a broader choice of functions and templates. These include analysis and segmentation of emails, and they ensure seamless integration with platforms like Shopify and Facebook. Now you can launch effective multichannel marketing campaigns and build lasting relationships with your customers.
WHERE DO I START?
There are lots of methods you can use to personalize your marketing campaign. Your choice of one should depend on the marketing strategy, type of business, and long-term goals of your Shopify business.
If you want to learn more about the abovementioned Apps or just need help, contact ECORN Agency, use professional advice, and get your business up and running right now!
Our Shopify Experts team is always there to answer your every question concerning eCommerce, Personalization, and Shopify.